httpv://youtu.be/BSW9svih5Ro
There is a lot of technology that is being used in this summer’s Olympic Games and KineticShift is looking to spotlight much of it. In the water it can mean being water resistant and P2i has developed a liquid repellent nano-coating technology. The company has partnered with UK Sport, in conjunction with British Cycling and Sailing to provide this coating for bike components and sailing harnesses.
The company also worked with the Australian Canoe Slalom team (as shown in the video above) to provide protection for spray skirts.
At the Olympic level, kayaks are often custom fitted to the athlete. The Australian Olympic Kayak team enlisted a Creaform 3D scanner and modeling from U.S.-based Geomatic. Modeling ensures a custom fit in the Kayak, and better controls for the slalom event. 
This week we noted that Adidas had introduced a pair of lightweight golf shoes that seem based on its line of running shoes. But the company also apparently is looking for gold of sorts with shoes that will be worn by athletes competing at the Olympics – however it won’t be until the summer games in 2016.
The US Olympic team gets attention from Monster. The home theater manufacturer just launched its limited edition iSport USA in-ear headphones in red, white and blue to honor the US Olympic team. The headphones are designed with OMNITIP, an earhook that fits in the ear to secure headphones in place. 
The controversy over the U.S. Olympic team wearing uniforms made overseas continues, but this week we hard that the Brazilian Olympic Equestrian Team will be riding in the London Olympic Games with saddle pads produced by Wilker’s Custom Horse Products of Cool Springs, Tennessee. The company produced dozens of white custom saddle pads with the kelly green and yellow trim and piping of the team, while another embroidery business out of state will add the Brazilian flag.
Given the amount of athletic competition that will take part in the Olympic Games it would be interesting to see how much power could be generated by the athletes. Unfortunately that isn’t actually possible in this year’s games, but many of the attendees will be powering some of the walkway lights leading to the Olympic Park.
The Olympic bicycle road race is less than two weeks away and while only one man and one woman will walk away with gold, Shimano is providing 22 sponsored Olympic cyclists with gold-adorned road shoes to encourage them to go for it!
As we’ve noted previously there has been much outrage from many U.S. lawmakers that some of the uniforms to used beginning next week in the 2012 Summer Olympics in London were made in China; however, we’ll continue to report on the uniforms and kits that are American made.
While much is made about where some of the American uniforms and team kits for the upcoming Olympics were made, we have to say the cycling uniforms look very nice. The U.S. Cycling Team officially unveiled its uniforms this week. The road, track and mountain bike kits were designed by SKINS while Nike worked with freestyle legend Bob Haro to design the BMX collection. 