Under Armour has taken fitness monitoring in a new direction with its newly announced Armour 39 system, the first-of-its kind performance monitoring. This reportedly tracks “willpower,” providing a score that tells users exactly how hard they’ve worked during a training session. This take the usual calorie counter to a new level.
The system, which will be available next month, utilizes an algorithm that can track activity duration, body position, heart rate, intensity, calories burned and then determines what level of willpower was reached. It could allow athletes to further arm up during training.