When you’re a pro cyclists like Ted King of the Cannondale Pro Cycling team you can expect to get some personalized riding attire. Now Sugoi has come out with a very special “King of the Road” jersey. It features a New England-style plaid pattern, an image of a maple syrup bottle sticking out of the rear pocket and even King’s signature crown logo.
The jersey is made of Sugoi’s FinoTech fabric with a semi-relaxed cut and raglan sleeves. It has three elastic rear pockets. Partial proceeds from the sale of each jersey go to help support the Krempels Center, dedicated to improving the lives of people with brain injury in King’s native New Hampshire.