Bicycle maker Pure Fix announced this month that will donate $100 from the sale of two special edition bikes – The Uniform and The Yankee – to Charity:Water, an organization that funds water projects in developing countries. The Uniform features Pure Fix’s standard fixie frame in yellow with a black fork and black deep-section wheels. The Yankee has a matte black frame with yellow deep-section wheels. Retail prices start at $325, depending on options.
This sounds like quite the pure intention to us.