MyID creators ENDEVR have launched the Dear Motorist campaign this month as a way to promote cycling safety and driver awareness. The brand has partnered with various sponsors, including Bell Helmets, Camelbak and Shimano. The goal is to help educate and create positive relationships between those on bikes and in cars.
“We want to spread the message that as cyclists and motorists we can all do a little bit better; Because, I am more than just some guy or girl on a bike. I am a person with a family and friends who love and need me,” said ENDEVR, VP of Marketing and co-creator of MyID, Josh Taylor. “And, a few careless seconds can change both of our lives forever. Our video really hones in on people who have been directly affected by such circumstances.”
“Our love of cycling and the outdoors inspires us to make it safer for everyone and inspire more people to try it,” he added. “We want to reach a critical mass of cyclists and motorists that really want to make the roads safer for each other. If this message can save just one cyclist or motorist this year, think about the difference it will make for their family, friends and loved ones. Our goal is for people to walk away with a positive feeling of hope that together we can make a difference.”
httpv://youtu.be/Euu2QRIuEPk