Who wants a “boring” bicycle? Not Craig Pelletier who has launched a Kickstarter project with a collective of bicycle and computer enthusiasts. They believe that every level of cyclists should be able to design their own bikes.
They’re working to create the Emblem Bike Company, which will provide a streamlined, easy to use website that provides “no-brainer explanations on every decision you make to help you decide on parts you want.” Emblem isn’t exactly offering custom bikes but rather is offering highly customized bikes, beginning with a selection of frames. The idea is something unique that should satisfy the customer.