We’ve seen a number of celebrity-inspired products – such as those John Denver Skis – but now Burton Snowboards and Lifebeat are looking to “Push It.” The snowboard maker has partnered with the national non-profit that uses music to raise awareness and funds in the fight against HIV/AIDS, and announced a partnership to release an exclusive line of women’s snowboards for 2014.
These made their debut at the SIA Snow Show in Denver and among the boards is one featuring graphic and imagery from the iconic female hip-hop group and longtime Lifebeat supporters Salt-N-Pepa. So we’ll say it:
Ow! Baby!
Salt and Pepa’s here!