The Cat-Ears could be just the thing for hipsters who have a problem growing facial hair – this fur for the face attaches to bicycle chinstraps and provides that sideburn look that would be the envy of the original cast of Beverly Hills 90210.
But actually providing faux sideburns is apparently not the original purpose, but the Cat-Ears are actually meant to tackle the issue of wind noise hitting the ears. Our friends at BikeRadar tested the system and reported that it didn’t completely get rid of the noise from the wind, but it did cut it down quite a bit.
For those who don’t want to look like Elvis Presley (or Jason Priestley for that matter), the company is also developing Car-Ears Straps that are less visually obtrusive.