This week the League of American Bicyclists, Bikes Belong, Endomondo and the Kimberly-Clark Corporation kicked off the National Bike Challenge, which runs from today until until August 31, 2012. This is a new, nationwide initiative to inspire and empower millions of Americans to ride their bikes for transportation, recreation and better health.
The friendly, online competition is looking to unite 50,000 bicyclists to ride 10 million miles in communities across America. The Challenge is simple, free and open to everyone, and can sign up as an individual or as a team, log your miles, share your stories and encourage others to join you. Smartphones users can download the free, GPS-enabled Endomondo mobile app to record travel distance and automatically upload their miles. Riders will compete for prizes and awards on the local and national level, including a Grand Prize trip through California wine country from Trek Travel.
In addition to encouraging individual riders, the Challenge provides a free and engaging wellness tool for businesses.