Friend status these days tells a lot. In the case of custom clothing manufacturer Primal and the Register’s Annual Great Bicycle Ride Across Iowa (RAGBRAI), the two are now friends, though the relationship goes back several years.
The two organizations signed a five-year agreement to continue a long-established relationship, which officially makes Primal a friend of RAGBRAI. This means that Primal is to be the official apparel provider of the annual seven-day bike ride across the state of Iowa.
Since 2006, Primal has worked with RAGBRAI, providing official event apparel as well as special designs to support groups within the ride such as the College Spirit Day, which takes place during RAGBRAI.
The 2013 RAGBRAI seven-day ride takes place July 21 – 27, and spans roughly 450 miles from the Missouri River on Iowa’s western border to the Mississippi River on the state’s eastern border.