Nike Makes Lunar Landing

 

Shoe maker Nike isn’t headed to the moon, but rather has ascended to the lunar surface in another way, as in on the fairway. Nike Golf has announced its new innovative rich lightweight summer golf shoe, the Nike Lunar Ascend, which builds on the success of the Nike Lunar Control. This new summer footwear features Nike’s Hyperfuse construction and Integrated Traction.

Developed in Nike’s Innovation Kitchen, the shoe features an upper construction technique that originated in Nike Basketball with Hyperfuse construction that utilizes an innovative multi-layered construction to ensure lightweight support, comfort, breathability and durability. Additionally the Hyperfuse is an engineered composite of three different materials: an internal synthetic underlay for structure and support, a performance mesh layer for breathability and a thin TPU durable outer layer for additional protection and support.

For golfers this means a base stability layer that is breathable while fused together with the thin TPU skin layer for a no-sew construction. The Nike Lunar Ascend further utilizes the Tour-proven Lunarlon foam cushioning paired with an Integrated Traction performance outsole. Integrated Traction is a molded TPU outsole that enhances traction and ground feel while reducing the overall weight of the shoe. The lower profile of the Nike Lunar Ascend increases stability while utilizing Integrated Traction to eliminate spike pressure and maintain traction and creates greater flexibility and greater natural motion for the foot.

, Lunarlon cushioning system is another proprietary technology from Nike that offers underfoot comfort, ground feel and stability. The Lunarlon foam midsole is lightweight, durable and highly responsive resulting in a unique combination of cushioning and support. These shoes are available now, in colors: White/Black-Action Red-Granite; Black/Black-Grey-Electric Green; Soar/White-Metallic Cool Grey-Black; Cool Grey/White-Black-Action Red.

Priced at $130.00 a pair, these are hardly in the stratosphere, and with all these features, dare we say the Lunar Ascend sound space age indeed.

Nike Golf Official Website

 

 

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