The U.S. Preventive Medicine’s Macaw has won in the Mobile Applications: Health, Wellness and Fitness category of CTIA’s Emerging Technology (E-Tech) Awards. Winners were announced earlier this month at the CTIA Wireless 2012 trade who, and the awards are in its seventh year, honoring the industry’s most innovative wireless products and services in the areas of mobile apps, consumer electronics, enterprise and vertical markets and infrastructure.
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The Macaw Health and Fitness App, which is enabled by Qualcomm Life, is based on the clinical science of preventive medicine and is universally designed for people who exercise regularly as well as those who are novices when it comes to physical activity. By leveraging Qualcomm Life’s expertise in wireless technology, Macaw will transform a smartphone into the ultimate personal health monitor, connecting an individual’s health apps and wireless devices for tracking weight, fitness, overall activity and biometrics – including pedometers, glucose meters, activity armbands, scales, labs, sleep managers, mobile weight loss apps and blood pressure cuffs – into a single app for complete tracking.
Macaw currently allows integration with the Fitlinxx Actiped+ all-day activity monitor, WorkSmart Labs’ weight loss and fitness app Noom Weight Loss and Withings WiFi Body Scale. Macaw users are able to track their physical activity, nutrition, progress and health knowledge while engaging in games that unlock prizes.
The app is available for iOS as well as Android.
CTIA E-Tech Awards Official Website
U.S. Preventive Medicine Official Website