For years many shop mechanics have said to keep WD-40 away from the bikes. While WD-40 is good for solving a squeaky hinge or for helping loosen a rusty nut, the lubricant wasn’t really meant for a bicycle chain. But now WD-40 has announced the launch a new subsidiary business unit that is focused exclusively on cycling-specific maintenance products.
WD-40 BIKE will offer a range of products designed for bikes including wet and dry chain lubricants, a heavy-duty degreaser, a foaming bike wash and a frame protectant. These products were developed over a year with collaboration between the team at WD-40, professional bike mechanics and independent bike retailers.
“The WD-40 brand is definitely no stranger to bicycling,” offers Mike Irwin, managing partner of WD-40 BIKE Company. “The original WD-40 Multi-Use Product has been a mainstay in the toolboxes of bike mechanics for decades. The new WD-40 BIKE line blends our considerable experience with the demands of today’s bike technology to present a comprehensive high-performance maintenance package.”
The new line of WD-40 BIKE products will make their debut at next month’s Interbike.