The problem with shoe shopping online is that you can never guarantee the fit. Or can you? A new system from Shoefitr makes it possible to get a good fit when virtual shoe shopping. The tool lets users see a visual fitting comparison, which allows shoppers to determine fit. One store, SoccerPro, has seen a 28 percent reduction in its return rates since implementing the virtual fitting app last year.
Shoefitr uses 3D imaging technology to scan the inside of shoes. The system’s measurements are accurate to within 250 microns. Scans are used to create a visual display comparing the fit of a shoe a shopper currently wears to the one being viewed.
“Fit is everything in a performance shoe,” said SoccerPro.com director of ecommerce Tony Marrero.
The virtual fitting app is being used for soccer shoes at SoccerPro.com, but it is possible we’ll start to see the app pop up on more shoe sites.