The New Era is here, or rather at the link below. But wherever it might be the site is offering up this new Rucksack, as in the New Era Rucksack. Designed for the urban adventurer it features a top load pocket, laptop compartment, contoured shoulder straps and reinforced base. It is ready for journeys near and far and the water-resistant lining will ensure what you pack in it will stay dry. Maybe that’s what they mean by the new era.