Athletic shoe, apparel and accessory maker Finish Line just formed a multi-year partnership with the Special Olympics. Finish Line will provide support for the Special Olympics, and become the only national sponsor of the TRAIN Athlete Sports Assessment program, and also support for the Nutrition Education Program that’s part of the athletic event.
Finish Line will support Special Olympics through multiple activities including:
• Employee activation and volunteer participation in 2012 Special Olympic Summer Games in Indiana as well as the Chicago and Atlanta markets in year one and additional markets nationwide in coming years.
• Serving as the only national sponsor of Special Olympics’ new TRAIN program – a first of its kind sports assessment and nutrition education program designed to help athletes stay active, stay healthy and achieve their personal best. In addition to helping to finance the program, Finish Line employees will help activate the TRAIN program for Special Olympics athletes in key markets.
• Sale of specific merchandise in Finish Line’s more than 635 stores and online nationwide beginning with the 2012 back-to-school shopping season to benefit Special Olympics.
• An in-store and online holiday season customer and employee donation program to benefit Special Olympics.
Finish Line Official Website
Special Olympics Official Website