BMW’s vehicles may be out of reach for most people, but its latest offering is bit more accessible for the rest of us. The German automaker is launching a new line of BMW-branded athletic and lifestyle apparel aimed at what they refer to as “ambitious amateur athletes” (perhaps something was lost in translation from the German). The BMW Athletics Collection comprises of running shoes, performance clothing, and accessories, and joins BMW’s Golfsport, Yachtsport, and Motorsport collections.
The running shoes were created with Puma. According to BMW, “the running shoes are designed for any kind of wear. They provide optimal comfort and support whether you’re working out in the gym or running. Their features include breathable sandwich mesh, shock absorption, and comfort-last technology for a perfect fit. The collection also includes retro lifestyle sneakers, which convey a love of sport away from the training ground too.”
The shirts, hoodies, jackets, pants, and other clothing items were also made with Puma. Every item has silver reflectors as added safety when used after dark. “The softshell jackets are windproof, breathable and feature clever details like sleeve pockets for MP3 players. The hoodies are designed to offer maximum comfort during training and are ideal for couples who like to train together in style, with a royal blue hoodie for men and a light blue version for women.”
For the sports bags, BMW teamed up with OGIO. The collection includes a duffle bag, a backpack, and a triathlon bag that has ventilated compartments for shoes and damp clothing, insulated pockets for drinks bottles, and a cushioned compartment for safely storing items such as mobile phones (the triathlon bag can be converted into a backpack).
BMW says the new gear will be available at selected BMW dealerships and at www.bmw-shop.com, although there’s no word if they’ll be available stateside or at Puma stores. While you may not be able to buy that new redesigned 3-series, you can at least live the BMW lifestyle and pretend you own one while you’re out jogging or at the gym.
