Here is a strange twist on buying shoes. Imagine going to the store, but not being able to find just the right athletic shoe. If you’re like most of us, you’ve probably heard, “we have more shoes online.” Well, rather than head to a computer you can head to the wall – as in the adiVERSE Virtual Footwear Wall, which is produced by adidias and powered by an Intel Core i7 processor and features 3D images of the shoes.
Popular shoes feature videos, product specs, game stats and even twitter feeds. Would-be buyers can add product to a virtual cart and check out via the store’s iPad. If the shoe is in stock you can try it on and walk out with it, and if not have it ordered and delivered.
Of course if you can’t try on the shoes, it begs the question why you wouldn’t just check out shoes online, but it is an interesting twist on the shoe store. Think of this as the merging of brick and mortar store with an online shop.