Just in time for the holidays Primal Wear has announced that it will increase its sponsorship and support of the American Diabetes Association’s Tour de Cure events in 2012. Beginning next year, Primal will be the Signature Sponsor of the 2012 Tour de Cure Colorado and the official apparel sponsor of the Tour de Cure Southern Colorado and Montana, respectively.
Primal is currently the supplier for all Tour de Cure cycling apparel and the apparel provider for the National Red Rider program, which recognizes riders with diabetes. Primal is also the preferred custom cycling apparel vendor for all Tour de Cure teams and clubs.
“We are proud to take our involvement with the Tour de Cure and the ADA to the next level.” said Dave Edwards, Primal Wear founder and CEO. “Our hope is to help expand the platform of the Association, increase Diabetes awareness nationwide and raise much needed funds for the cause.”
In addition to Primal’s direct sponsorship, all Tour de Cure teams are eligible for the company’s Primal Gives Back program, which donates 15 percent of a team’s apparel order back to the event charity, on behalf of the team, to help them meet their fundraising goals.