Shoe maker SKECHERS, currently the number two athletic footwear brand in the United States, is looking to take it up a notch. The company announced this week that it has signed an agreement with distance runner Meb Keflezighi to endorse SKECHERS Fitness performance footwear and appearl.
The former New York City Marathon winner and Olympic medalist will be running in the World Marathon Majors (including the 2011 ING New York City Marathon), road races, and Olympic Trials through August 2012 exclusively in SKECHERS Fitness performance footwear featuring the Company’s innovative SmartShoe mid-foot strike technology for serious athletes and active enthusiasts. Keflezighi will also be consulting on the development of performance product and SKECHERS expects to coordinate the launches of exciting new competition-ready running lines with his professional racing appearances.
“SKECHERS’ new performance shoes change the way I run for the better,” said Keflezighi. “I’ve been a heel strike runner my entire life, but I am now wearing SKECHERS to maximize the efficiency of my foot strike. My shoes are my most essential piece of equipment and right now SKECHERS has the footwear I need to succeed. I’m excited to be partnering with this groundbreaking company.”
SKECHERS Fitness’ campaign with Meb Keflezighi is planned for a Holiday 2011 launch, and will include print, television, outdoor, in-store and online marketing as well as event appearances for SKECHERS fitness footwear and apparel.