CES maybe over but we’ll be posting about all the cool stuff all week long.
Some partnerships just seem like a match made in heaven, and we’re not talking about Peanut Butter Cups either. Last week at the Consumer Electronics Show we heard an announcement that frankly was more earth shattering than the Apple iPhone for Verizon deal. Nike and TomTom are collaborating to create the Nike+ SportWatch GPS, which will now utilize TomTom’s GPS functionality.
This will provide athletes with the ability to know where they’re going as well as how much they ran, plus all the usual information including calories burned, pace, distance and time. The Nike+ SportWatch GPS will feature the same simple and intuitive user interface as the past models with a mere three buttons and tap screen for navigation.
“The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better,” said Stefan Olander, VP of Nike Digital Sport. “With more than 150 million runs logged since its launch in 2006, Nikeplus.com captures the pulse of the running world everyday.”
The Nike+ SportWatch GPS plugs neatly into any USB port on a Mac or PC, then immediately launches the Nike+ Connect interface which automatically transfers information the Nikeplus website. The site provides runners with the GPS mapping, total miles, pace and elevation data for their most recent run in a rich and engaging way that will be familiar to users of the popular Nike+ GPS iPhone application.
The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1. The Nike+ SportWatch GPS can now be previewed online.