Automaker Acura has announced that it is now the official North American vehicle sponsor of the BMC Racing Team, and will provide the team with a fleet of specially-equipped TSX Sport Wagons for use as the team cars at all North American races.
This is something we don’t think about, but it is part of the business of professional racing, and the cars are extremely important for the teams. During races, each modified TSX Sport Wagon will serve as a rolling command center, repair shop, hospital and cafeteria to support BMC Racing Team riders as they compete in grueling multi-day events through some of the most spectacular cycling terrain in North America.
“The BMC Racing Team is one of the top teams in professional cycling,” said Steve Center, vice president of national marketing operations for Acura. “Their aggressive approach and commitment to the best technology and constant improvement make them a perfect match with the Acura brand.”
The BMC Racing Team Acura TSX Sport Wagons will debut at the week-long 2011 Amgen Tour of California, starting May 15 in South Lake Tahoe, CA.
BMC Racing Team Official Website