A soaked shirt at the end of a workout is a good sign that you put in the miles, went the distance, played really hard or just otherwise really sweated the small and big stuff. With the ViewSPORT line of t-shirts users not only see a soaked shirt, but also can get motivated by working just hard enough to have the shirt (almost magically) provide an inspiration message.
The technology behind the ViewSPORT shirts is the brainchild of chemist Ben Wood and Joe Yacano, who created a special process for their Sweat Activated Technology. The apparel that offers a variety of slogans, such as one that says, “I Am” and after a bit of time pumping iron or running it reveals, “the Competition.” Think of this as a personal way to manage your workout routine by merely looking in the mirror, and the result is what the makers call a visible measure of a wearer’s “sweat equity.”
These do cost a bit more than the average gray t-shirt – with the men’s line running $24.99, and women’s shirts $23.99, the message is one that might be worth the extra price. You can’t put a price on inspiration either, and beyond the simple workout message, the women’s line also includes a pink “I Fight Cancer” shirt as well.
Additionally, since the makers know that what goes out, has to go in, they’re also dedicated to providing healthy, and clean drinkable water. To that end a portion of every sale will be donated to a world war foundation for global Clean Water Research.
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