- Follow Mark Cavendish and the rest of Team HTC-Columbia throughout the Tour de France
This year fans of the Tour de France will be able to follow the HTC-Columbia riders in real time, thanks to a new technology and marketing collaboration with Google Inc. High Road Sports announced that will work with the Internet search engine giant, along with team sponsors HTC and SRM to provide data from the HTC-Columbia riders during this year’s tour.
This partnership won’t just let you see where the riders are on the course, but will give you details on track speed, heart rate of specific riders, power output and other data that is provided by the SRM power meter! So if you want to know how much power Mark Cavendish cranks out in a sprint, or the heart rate of Marco Pinotti in a time trial, you’ll be able to track it.
Taiwan based HTC, which was the maker of the first Google Android powered mobile handset, worked closely with SRM, Google and High Road to develop the HTC Legend smartphone. These will collect real time racing and location information, which in turn can be transmitted wirelessly to Google’s own servers. The phones will run Google’s mobile application “My Tracks,” which can read the racing data directly from the SRM sensors on the HTC-Columbia rider’s bikes.
And when Cavendish makes his famous “phone gesture” while crossing the finish line we’ll have to wonder if he’s thinking make a call with Skype. HTC-Columbia has also signed a deal with the global telecommunications service, and the Skype logo will make a debut on the jerseys as they ride through France.
High Road Sports: Team HTC-Columbia
Check back throughout the Tour de France for the news and updates on latest technological advances in the world of cycling.