Nike Basketball Gets Hyper

Breahtable mesh make up the new Nike Hyperfuse basketball shoe.

In the world of athletic footwear, shoes are typically sport-specific. Running shoes are constructed for propelling the wearer forward. Basketball shoes are designed to handle lateral, side-to-side jumping. That calls for different support systems. But that doesn’t mean one can’t learn from the other. Nike basketball did just that and used elements from running shoes and then pushed design a little further to create the Nike Hyperfuse basketball shoe.

Nike took inspiration from watching basketball being played in China, where many players opt to wear running shoes for their comfort and breathability. The result is a mesh upper with no seams. The construction of the shoe consists of layers of fabric, mesh, and an internal skeleton structure fused together with heat, then shaped to cover the foot. Benefits of a seamless construction include more precise and speedy construction, no stitching and seams to cause discomfort, hotspots and ultimately failure to stay together due to stitches coming undone. Nike says stitching and “blowouts” are the most common reason for returns.

Now that Nike has released the Hyperfuse for basketball, it will be interesting to see what other sports get this hyperfusing treatment. My guess is that running shoes will be next on the production line, but plenty of other sports can benefit from the design.

Nike Hyperfuse

via: ChicagoNow

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