The company that revolutionized the 30 minute in-gym workout is heading to Silicon Valley, and we’ll be curious if this results in any revolutionary technological innovation from the world of fitness. Koko FitClub will be opening a new club in February 2011 in Silicon Valley. Owners Jeff and Elaine Mossner have a belief that traditional gyms don’t actually work for 84 percent of the population, so it will be interesting to see if their club will take off with the potentially unique clientele offered from the high-tech world.
As we previously reported, the Koko Smartraining System guides users through a very personalized yet high-effective workout on the club’s proprietary strength and cardio equipment. “With Koko, we aren’t going to be selling people more stuff they don’t need,” says Elaine Mossner. “An invitation to join Koko is an invitation to make your life better. I can’t wait to meet people and tell them, we have a fitness solution for you!”