Looking good and doing so while wearing recycled water bottles isn’t really a stretch, and you don’t even have to be Lady Gaga to pull it off. Modrobes makes it easy as the company is set to launch a new line of urban cycling apparel made from recycled water bottles.
Toronto designer Steven Sal Debus spent five years cycling in some truly lovely locales including Amsterdam, Zurich, Portland, Vancouver and New York. He hit upon the idea to create a “new school” of cycling attire, and came up with an idea to use a product that typically is used once and discarded. The result is a line of products that looks good, feels good and is also good for the planet.
“This new line does everything good cycling apparel should do,” says Sal Debus, “and then it goes further, making you look good and feel good about helping save our environment.”
And while the company is setting up shop in New York City, the product was tested in Canada, where Sal Debus says, “the weather can be extreme. The performance has been great and the response from cyclists and stores has been overwhelming.”
We believe that even a certain fashion forward singer would agree.