In a sign that we hope means people will take fitness more seriously, Global Industry Analysts, Inc. is reporting that the global market for physical fitness equipment will exceed $10.5 billion (with a B) by 2015. Much of this will be spurred by a growing fitness mantra, and it won’t be limited to the United States – as developing regions including Asia-Pacific, Latin America and the Middle East will be looking to get toned as well.
The new market report further suggests that the despite an economic slowdown, fitness related gear will continue to sell – and hopefully this won’t be limited to products offering quick fixes and easy solutions. You need to sweat and burn to earn that weight loss after all. The United States will represent the single largest market for physical fitness equipment, with Asia-Pacific emerging as the fastest growing regional market.
What is worth noting is that currently about one-sixth of the US population used a treadmill in 2009, meaning that walking distances without going anywhere remains popular. But the report indicates that cycling to nowhere might be the new way to shed pounds, as exercise bikes now represent the fasted growing product segment in the global physical fitness equipment market.
We be sure to watch for the new products, from the good to the bad and everything in between.
Physical Fitness Equipment: A Global Strategic Business Report