Global popstar and former Spice Girl Mel B has teamed up with BLAZE and Fitness First to spice up the fitness video game market with a range of new products for the Nintendo Wii. The erstwhile Scary Spice began her relationship with Fitness First last year, when she became the not-so-scary face of National Fitness Week, and followed up with a workout DVD titled “Totally Fit.” Now she’s jumping into the video game arena with a range of products, with the first being released next month.
Fitness First, a group of 550 clubs in 19 countries, is also partnering with BLAZE to bring out the game, which was announced earlier this year at the Electronic Entertainment Expo. The products for the Wii include a fitness kit, a Wii balance board, as well as step riser and even Wii-mote dumbbells, so users can lift more than just the game controller. “We are delighted to be working with Mel B and Fitness First,” says Jason Cooper, chairman of Blaze Europe Ltd. “We believe these are the perfect brands for our fitness range.”
Gamers looking to get in shape can preview the upcoming offerings from the Blaze Europe website. Scary indeed.