One-in-three women will get cancer in her lifetime, yet nearly half of all cancer deaths could be prevented if women maintained a healthy weight through diet and regular exercise, avoided tobacco products and got recommended cancer screening tests. To support this practice, the American Cancer Society created the Choose You Movement. This initiative helps women transform their health-related lifestyles through social networking and online support.The organization plans to further promote the Choose You initiative with New Year, Choose You! to help women make, and keep, their resolutions concerning health and cancer prevention. To make New Year’s resolutions stick, women can use the Choose You Movement to turn their health-related resolutions into long-term behavior change to help them stay well and help reduce the risk of cancer.
New Year, Choose You! invites women to visit ChooseYou.com to share their health-related New Year’s resolutions and create a community of support to encourage loved ones to participate. Participation means making a Choose You Commitment, an online pledge to reach a specific, individual health goal in order to stick to their resolutions and ultimately achieve long-term behavior change. Participants can choose from different health categories including Eat Right; Get Active; Get Recommended Health Screenings; Protect Your Skin; and Quit Smoking. Participants can make a monetary pledge and ask friends and family for support in order to incentivize them to stay on track.
The American Cancer Society is offering an additional incentive for women to join New Year, Choose You! in 2011. Women who make a new Commitment via ChooseYou.com between December 27, 2010 and January 31, 2011 will be eligible to enter the “New Year, Choose You! sweepstakes for a chance to win a series of health-related prizes. One grand prize winner and a guest will win a trip for two to Los Angeles, CA to train with celebrity fitness trainer, Holly Perkins of Exercise TV. Five first prize winners will each receive a $250 gift certificate to SpaFinder.com; five second prize winners will each receive a $100 gift card to Walgreens; and 25 third prize winners will receive a Choose You water bottle.
American Cancer Society’s Choose You website.