Trek Rolls in Africa

TrekWisconsin-based Trek Bicycles announced that it partnered with World Bicycle Relief and will double the impact of donations made to the advocacy group for all of July. For each donation to WBR Trek will match those contributions, dollar for dollar, and together Trek and World Bicycle Relief are looking to supply 1,300 bikes to Africans in need. Continue reading Trek Rolls in Africa

Art Project

The Artcrank Shop Bike from Handsome doesn’t just look good; it can do some good as well. This limited edition single speed is being used as a fundraiser for World Bicycle Relief. Each purchase of the bicycle will help provide a full bike to a community in Africa, while each Artcrank frame will provide a mechanic’s tool kit to a community as well.

Each bike is hand built on-site at Handsome Minneapolis and features a 4130 double butted cromo frame and fork, while finished bikes include SRAM locking foam grips, FSA Orbit DL headset and WTB Pure V Comp saddle. Continue reading Art Project

SRAM pART Project Hits the Big Apple

Later this week the SRAM pART Project NYC will take place at the Cedar Lake Theater and feature works of art – all made from SRAM components – from more than 80 artists. For the time this will include works of collage as well as sculpture. 100 percent of the proceeds be will donated to World Bicycle Relief.

SRAM pART Project NYC
11.29.2012 @ 6:30pm
CEDAR LAKE THEATER
547 West 26th Street
New York City

SRAM Rolls Out pART Project 2012

Last year SRAM looked to make art out of bike parts and raise money for a good cause. This was of course the SRAM pART Project for World Bicycle Relief. The first project raised $140,000, which provided 5,000 bikes donated to riders in Africa. And it thankfully didn’t end with it. Continue reading SRAM Rolls Out pART Project 2012

SPORTIQUE Promotes a Different Kind of Fitness Relief

After a long ride the right active body and skin care products can be welcome relief, but this week SPORTIQUE – the maker of skin care products – announced that it is celebrating its seventh year of success with another kind of relief. The company is kicking off a fund-raising effort to benefit World Bicycle Relief.

From May 1 to July 30 purchasers of SPORTIQUE Century Riding & Chamois cream or SPORTIQUE Warming Up Massage Oil will receive a 25 percent discount off the retail price, while every dollar from the sales of those two products be donated to World Bicycle Relief.

World Bicycle Relief Official Website
SPORTIQUE Official Website

SRAM pART Project to go to Auction

There is an old saying, “I don’t know art, but I know what I like.” We may not know art either, but we did like the SRAM pART Project that we saw at Interbike. This project consisted of sculptures made of bicycle components and now SRAM President Stanley R. Day is making sure that the art does some good.

He has joined with World Bicycle Relief Founder F.K. Day to announce an exhibition and auction at Chicago’s Gallery 1028 to take place on Wednesday, November 30. This will be the grand finale of the SRAM pART Project, with the proceeds, including the admission fee of $134 fee, going to World Bicycle Relief – that price essentially is the cost of one donated bicycle. Continue reading SRAM pART Project to go to Auction

Interbike 2011: SRAM’s pART PROJECT

What might appear to be a waste of perfectly good bike parts, the SRAM pART PROJECT was a challenge given to 50 artists to create something out of 100 brand new components. Their results were on display at this year’s Interbike where they were judged before being shipped to a galley in Chicago to be put on display in October where additional judging will occur. After both exhibitions are complete, all of the pieces will be auctioned off online.

This is not some sort of snooty artist affair with champagne and caviar – this is art with a purpose. After all of the shows and auctioning of the pieces is complete, the proceeds will go to the World Bicycle Relief.  This non-profit organization was created in 2005 by the SRAM Corporation and with additional support from other leaders in the bicycle industry, the World Bicycle Relief helps people in third world countries through the use of bicycles.

Video after the jump

Continue reading Interbike 2011: SRAM’s pART PROJECT