Is the just back from the gym look going to be big this year? Could be, at least if Zumba Fitness has its way. The company, which is the creator of the Zumba fitness-party workout, has announced that it has expanded its lifestyle brand with the launch of the 2011 Zumbawear Wonderland collection, which includes apparel, shoes and accessores for both women and men. The new line of attire is inspired by the exotic, high-energy music and choreography found in a live Zumba class.
“When you’re in a Zumba class, you are transformed – you feel energized, bold and sexy,” said Zumbawear Creative Director Melanie Canevaro. “We want our instructors and Zumba fans to enjoy these feel-good vibes all day – hanging out at home, shopping at the mall or partying at a Zumba class in a nightclub.”
Upcoming products will include the Z1 sneaker, a lightweight cardio dance shoe that will let users cut a rug or bust a move on the dance floor, as well as relaxed tees, hoodies and drawstring shorts. All of the clothing is designed to move and breathe while still retaining style that suggests the runway as much as the gym.