While the general economy in the United States seems to be barely moving, Elasco, Inc. is just wheeling along. The company, which is a wholly owned subsidiary of Deltron, has seen a significant increase in the sales of its high performance roller skate wheels. And we thought roller skates were as dead as disco.
But in fact Elasco has increased sales of its proprietary polyurethane wheels to existing quad skate OEM customers by 116 percent this year. Although part of this could be that consumers are replacing wheels on old skates, as roller skating as a retro activity is catching on, the other part of the equation is that roller derby is also hot again. Continue reading Wheels Keeping on Turning and Turning