There is no denying that when heading to the great outdoors most people will come back home smelling worse for it. This is part of the outdoor experience, and in a way if you don’t smell bad you probably didn’t do enough. That’s true for fitness, but sometimes a strong scent won’t just have your loved one sending you to the shower, for hunters it can keep the prey away.
At SHOT Show in Las Vegas Under Armor, a leader in athletic performance apparel are introducing new Zeolite-based UA Scent Control Technology in its 2012 Whitetail Collection. This helps hunters remain undetected when in the field via a silver anti-microbial that promises to last 10 times longer than commonly used carbon-based technologies. There is a saying that some predators can smell fear, but now the hunted won’t smell the hunters! Press Release after the jump