Raleigh Bicycles will be the new Trips for Kids International (TFK) North American program sponsor and will provide a fleet of bikes to emerging TFK chapters. TFK’s programs give underserved youth the opportunity to experience mountain biking while learning valuable life skills and an appreciation of the outdoors. The 50 new bikes donated by Raleigh will enable newly formed TFK regional chapters across North America to provide mountain bike outings for low income, at-risk youth in their communities.
“We created the Trips for Kids program model to help individual entrepreneurs, established community organizations, cycling clubs and other organizations streamline the formation of their own regional chapters,” said TFK Executive Director Marilyn Price. “A safe bike fleet is a critical and often costly component of forming a chapter. Thanks to Raleigh we can provide new bicycles as part of the start-up services we offer.”
We don’t think of AMC’s hit series Mad Men to be exactly something that could help kids get on bikes. The TV show about the dark side of the world of advertising has characters drinking, smoking and basically leading a life that is anything but healthy. But it is a stylish show, and while life may not have to imitate art – the art of the show can do something good.
