This week Active Network and Triathlon American released the findings of new comprehensive study of men and women who participating in the sport of triathlons. This study was released at the Triathlon American conference, which was held at the Rancho Bernardo Inn in San Diego, California.
Key findings of the study include the identification of four groups of triathlon participants based on experience and motivations — the newcomer, the practitioner, the veteran and the lapsed triathlete. According to group these segments define a triathlete’s willingness to travel, the types of races they prefer, what keeps them in the sport and what they hope to get out of their participation.
“We believe this report will provide race organizations better direction into how to re-engage lapsed athletes, support the growing segment of female participants, and involve a triathlete’s friends and family in the triathlon experience in order to increase participation,” said Dave Alberga, chief executive officer at Active Network in a statement. “Additionally, it will provide brands targeting this growing audience with information not readily available until now.” Continue reading Triathlon American Conference: Who is Trying Triathlons?