Good PR

PRsixElizabeth Taylor said there is no such thing as bad PR – but the new Quintana Roo PRxis could be called truly awesome PR. This new top-end triathlon bike emphasizes easy assembly, component flexibility, adjustability and aerodynamics.

The $8,500 bike ($4,500 frame) can be assembled and adjusted with just two hex wrench sizes, which make it ideal for traveling racers. The PRsix will work with most available brake systems and comes with interchangeable horizontal or vertical dropouts. The frame features QR’s previously introduced “Shift” frame design, which is intended to shield the drivetrain from the wind and includes a massive left chainstay said to reduce air drag.

“Until this point triathletes have been presented with a selection of superbikes that are relatively heavy, expensive to maintain, and designed for the wind-tunnel alone rather than the variety of course conditions they are most likely to encounter,” said Peter Hurley, CEO of American Bicycle Group, the parent company of Quintana Roo. The complete bike is spec’d with Shimano Di2 Ultegra, Reynolds Strike wheels, an ISM saddle and the Profile Aeria bar. The frameset comes with headset, seatpost, stem and brakes. With all this there isn’t anything but good PR for the PRsix.

Quintana Roo Official Website

Rudy is the Man

RudyProjectThis month Rudy Project was named the official Ironman helmet, while it opened a year-round retail boutique in Kailua-Kona, home of the Ironman World Championships. It was announced that the company signed a multi-year agreement that named it the Official Helmet Ironman for North America.

We’re thrilled with our Ironman partnership, as it provides us an opportunity to support triathletes at some of the most grueling competitions on the world stage and to share our helmet technology — specifically designed to aid athletes in reaching their peak performances. Our Ironman connection also reinforces what the world’s best triathletes are already saying with their product choices,” said Paul Craig, president of Rudy Project North America.

Rudy Project Official Website
[Via Bicycle Retailer: Rudy Project designated official Ironman helmet for North America]

Specialized Tri’s for Women

Specialized-AliasTaking on an alias lets you be someone different, and now there is a bike that provides that quick change as well. Specialized has launched a new line of bikes aimed at women who train and compete in triathlons. The Alias model is designed to allow riders to easily switch between a triathlon race position with aero bars and a traditional road position for training. This bike features geometry and components that allow for a quick position change.

A 35 millimeter setback seatpost works for the traditional road position, while swapping to a zero-offset post and installing aero bars preps the bike for a triathlon or time trial. The carbon frame features aero tube shaping to help cut through the wind.

The Alias will be available in three complete bike models. The Alias Pro Tri will retail for $6,000, the Comp Tri will retail for $3,300 and the Sport Tri will be $2,600.

Specialized Alias Official Website

ENDEVR Enters the Iron Age

MyIDThis month ENDEVR has announced that it has been named the official athletic gear sponsors for the most prestigious event series in the sport of triathlon, the IRONMAN Triathlon Series. At next month’s IRONMAN World Championship in Kona the company will make available its MyID, the customizable medical wristband that stores vital information with an optimized QR code that is easily accessible for the fastest and most complete medical profile in a time of emergency.

In additional the ENDEVAR StrengthTape will be the official athletic tape of the big event. The unique feature of StrengthTape is its ability to be worn for up to seven days and withstand any extreme condition including water training, which makes it a popular one for the IRONMAN.

ENDEVR Official Website

Taking the Edge for TT

K-EdgeTime trial and triathlon bikes are set up quite differently from road bikes, and this can make mounting a cycling computer a bit of an issue. Fortunately where there is a problem someone sets up with a solution. In this case it is K-Edge, which just announced the release of the TT Mount, which can accommodate Garmin’s ¼ turn interface and places the popular GPS cycling computer between the bar extensions, so riders can glance down and see the information and yet focus on the ride.

K-Edge Official Website

Boa Bites Into Triathlon Market

BoaBoa Technologies has helped cyclists have a snug fit with shoes that is just right. This wire-based system works in place of laces, Velcro strips or ratchet closures. Companies such as Zoots and Speicalized have expanded into the market for triathlons as well.

For 2013 Boa will sponsor nine events including the Boulder, Colorado’s Ironman 70.3 in August and the Ironman World Championships in Kona, Hawaii, in October. In addition to these two Ironman events, Boa is sponsoring seven other Colorado triathlons.

At these various events, racers and competitors will have an opportunity to stop by Boa’s booth to trade their shoes for a new pair of Boa-powered footwear at pro deal prices. Used shoes will be donated to One World Running and Mountain2Mountain, two Colorado-based nonprofits.

Boa Technologies
[Via Bicycle Retailer: Boa enters tri market with shoes, race sponsorships]

The Water Viper

Viper-Speed-SuitWhile various “speed suits” have been banned in swimming competition the new Roka Viper Speed Suit is ready to race. This new suit was designed for swim trainers and triathletes with help from NASA technology. It might not help you get to space, but with this suit you might just fly through the water.

Roka Viper Speed Suit Official Website

Just the Flax, Carbon Flax

In every cyclists efforts to trim grams, there comes a time when a few accessories, like a hydration system, are deemed essential. Now time trailers and triathletes, among other cyclists, can shave a few grams from their hydration system. Karbon Speed just released its XR Series hydration system, the Karbon Speed FXR, for Front Extended Range. Continue reading Just the Flax, Carbon Flax

Tri the Sitero

Specialized has introduced its new triathlon friendly saddle, the Sitero. It is designed to provide more comfort for those 112 miles in an Iron Man, where riders might be sitting on the nose of the saddle to stay in the most aerodynamic position. It will be available this spring in a Pro model with carbon rails, and an Expert model with titanium rails. These might be something worth “tri’ing” out.

Specialized Official Website

Weekend Reading List (02.16.2013): Run in the Sun, Sinead Had Speed?, Tri on the Rise, Helmets for Kids

Run in the Sun

From Men’s Health: Why You Should Move Your Workout Outdoors
Winter blues are reason enough to seek out the sun. But here’s another: People with adequate levels of vitamin D—produced when your skin is exposed to the sun’s rays—have about half the risk of developing type 1 diabetes, according to a new study in the American Journal of Epidemiology.

 

Continue reading Weekend Reading List (02.16.2013): Run in the Sun, Sinead Had Speed?, Tri on the Rise, Helmets for Kids

Introducing Betty Designs

Fashion and fitness don’t have to be mutually exclusive, and this is why Kristin Mayer launched Betty Designs. The podium age group triathlete has designed suits and kits for World Champion triathletes, cyclists and teams, but she is also a mother, and a lover of fashion. She’s taken her passion along with her serious drive and channeled this into an entrepreneurial spirit with Betty Designs.

She was recently featured in The New York Times Style section and something tells us we’ll be hearing a lot more from Kristen (a.k.a. “Betty”) in the months to come!

Betty Designs Official Website

Interbike 2012: 2XU Intros Teamwear Line

Custom team clothing is quickly becoming a popular choice among team sports. In fact, KineticShift recently had custom cycling jerseys made to wear during the Demo Days at Interbike. At the same show, 2Xu will be introducing its Teamwear line of custom performance garments. Continue reading Interbike 2012: 2XU Intros Teamwear Line