Can Nike do for golf balls what it did for athletic shoes? No doubt that is what the company is looking to it, as it unveiled its new 20XI premium golf ball franchise. And yes, there even a “swoosh” adorned on the side, but from the outside these new balls otherwise look just like every other golf ball.
What makes these balls stand out is what out is that these feature innovative golf ball technology that will reportedly dramatically enhance the performance of golfers around the world and, at the same time, propel golf ball manufacturing into an entirely new level of innovation. Those are big claims, but again this is coming a company that has delivered on its past bold statements.
The Nike 20XI golf ball features a combination of proprietary technology that has actually never before been seen in the golf industry, and more importantly is the result of four years of collaborative research and development between Nike Golf’s golf ball engineers and a team of material and science experts at DuPont. Together they went to the core of creating a golf ball, as in the actual core and opted to bounce out the old conventional rubber core with a radically new resin material. Rubber has been the traditional core for years, so the switch to resin is quite a big deal. Continue reading Nike Tees Off With New Golf Balls