What might appear to be a waste of perfectly good bike parts, the SRAM pART PROJECT was a challenge given to 50 artists to create something out of 100 brand new components. Their results were on display at this year’s Interbike where they were judged before being shipped to a galley in Chicago to be put on display in October where additional judging will occur. After both exhibitions are complete, all of the pieces will be auctioned off online.
This is not some sort of snooty artist affair with champagne and caviar – this is art with a purpose. After all of the shows and auctioning of the pieces is complete, the proceeds will go to the World Bicycle Relief. This non-profit organization was created in 2005 by the SRAM Corporation and with additional support from other leaders in the bicycle industry, the World Bicycle Relief helps people in third world countries through the use of bicycles.
Video after the jump