We know Sidi for their hardcore cycling attire and shoes, but apparently the company has a more relaxed side. This is apparent as the company has introduced a line of casual, urban shoes as part of its 2014 Side Sport Collection.
These new “sneakers” are called Insider and are both technical and fashionable at the same time. These feature a rubber sole that provides grip on a variety of surfaces along with ankle bones and toes that provide for a reinforced and protected fit. The Insider even offers a removable insole that is closed with laces and suede uppers. The shoes are available in gray, black and camouflage (above). Any way you choose these can’t be missed.
Being something of elitists we do like the finer things in life, and that includes snob-worthy running shoes. Of course the New Balance Elite Edition 1500 running shoes, which feature a classic silhouette, are more retro than modern – something that true elitist might shy away from. These feature a Nubuck leather upper provides natural comfort, durability, and breathability; along with a solid rubber outsole for long-wearing durability
Several factors drive growth in athletic footwear, such as increased global sales; awareness about healthy and active lifestyles; rising demand for comfortable footwear; rising demand for innovative footwear designs and technology; population growth and rising disposable income levels. That’s the findings from “Athletic Footwear Market – Global Industry Size, Market Share, Trends, Analysis and forecast, 2012 – 2018,” a report released by Transparency Market Research. 
Reebok has been introducing a slew of new athletic shoes that promote some sort of new technology (although the company has had to settle a Federal Trade Commission lawsuit against the company’s booty-building EasyTone shoes). I have been wearing Reebok’s RealFlex running shoes for a few months and I now swear by them. They have replaced my hipster Converse Chuck Taylors as my every day shoes. They are comfortable, lightweight, and great looking, and I plan to buy a new pair shortly.