Riding on a track of ice takes skill but it also takes nerves of steel. While the USA Bobsled team won’t be suited up like Ironman they’ll have another kind of armor. Under Armour has signed on to provide the bodysuits that will help reduce drag for the racers. This includes specialty clothing for the bobsled teams and the skeleton – which is probably the only sport that seems even more crazy that the bobsled!
Under Armour Official Website
[Via GearJunkie: Olympic Uniforms From Under Armour]
Years ago it was BMW Films. Short pideos of theater-quality storylines that highlighted the auto brand and were fun to watch. Now BMW is putting money behind the United States Olympic Committee.The six-year deal makes BMW the Official Mobility Partner of the United States Olympic Committee and of four National Governing Bodies: USA Bobsled & Skeleton, U.S. Speedskating, USA Swimming and USA Track & Field. This is multi-million dollar agreement isn’t just a monetary commitment. The sponsor will provide the USOC with fundraising opportunities and the four NGB groups will gain access to BMW Group technical expertise. BMW group will use its experts, deep technology base and facilities to help the Olympic and Paralympic Teams improve their training and performance. Teams will get to use the auto manufacturer’s facilities including the wind tunnel to test aerodynamics.
via: MediaPost
Riding a thin board down a track made of ice, and doing it headfirst would be enough to scare the life out of you (And we say this with absolutely no disrespect to Georgian luge racer Nodar Kumaritashvili, who was tragically killed last week at the end of a training run. Our condolences go out to his family and his 
teammates).
Maybe that is why this sport is called the “skeleton,” which was permanently added to the Olympic Games in 2002. The sport evolved from a form of tobogganing called cresta sledding, and dates to the 1880s. The difference today is that riders only use their bodies to guide the sled, instead of using skates to help steer. The U.S. Olympic skeleton team prepared with help from the Rensselaer Polytechnic Institute in Troy, New York where engineering professor Timothy Wei and his team built a special custom-made simulator to help understand wind resistance. But they should know against a highly trained athlete, resistance even of the wind variety if futile.
We wish all the skeleton and luge riders safe runs!