SIA: Get on the Helmet Band-(It) Wagon

Over the years we’ve encountered many people who won’t wear helmets for cycling because they think they look cooler with their hair blowing in the wind – at least until a crash. Today many cyclists see a helmet as part of the style of riding. On the slopes, where fashion remains part of the sport, many skiers simply avoid the helmets because they won’t sacrifice style for safety.

But now Helmet Band-Its could be the answer, as the company offers an easy way to accessorize helmets, offering style whilst retaining the protection.

The patent-pending Helmet Band-Its, which are being shown at this week’s Snowsports Industry America’s trade show in Denver, are just as the name implies, fashionable bands that can be worn over and around a ski helmet. These are made of European faux and premium furs (sorry PETA), as well as high-quality cotton and even novelty materials for more whimsical designs. It allows skiers to look chic while skiing it safe!

Helmet Band-Its Official Website

SIA 2012: Quicksilver Makes a Play for the Mountains

Quicksilver, a brand known among surfers, watermen, skateboarders and snowboarders, is prepping its fall 2012 line for a newly launched mountain division. The line will be on show at Outdoor Retailer and SIA this month.

The fall line includes 16 pieces including insulator jackets, down parkas, fleeces, bombers, windbreakers and shells that range in price fom $80 to $250. In an early look Quicksilver revealed a photo of its Ghost Tree jacket, shown in orange.

Quicksilver Official Website

Thursday Reading List (1/12/2012)

 

While we were are the Consumer Electronics Show this week, across the pond – that would be the Atlantic Ocean – another trade show was happening, this would be the London Bike Show. Fortunately our friends at BikeRadar.com were there:

London Bike Show 2012: Mountain Bike Round-up

Continue reading Thursday Reading List (1/12/2012)

SIA: Snow Show a Sellout

The SIA Snow Show is still more than two months away, and winter is still a month off itself, but already the annual industry trade event is poised to sell out. Predictions of a bad winter is good news for the snow sports industry, which expects to draw more than 19,000 attendees including snow sport suppliers, retailers, reps, athletes and professionals from around the world to the Colorado Convention Center in Denver for the January 26-29 event.

The Snow Show, which sold out in booth space last June, will feature over 900 snow sports brands throughout over 330,000 sq. ft. square feet of exhibit space including 96 new exhibitors, which are brand new to the Show or returning after taking a hiatus. 2011 Video Recap after the jump