Apollo is considered a complex Olympian deity – and was a god of light and the sun, truth and prophecy, healing, plague, music, poetry, and more. He’s not as swift as Hermes/Mercury but apparently Under Armour still thought Apollo the worthy namesake of its new Speedform Apollo running shoes.
These feature a seamless heel cup, which naturally cradles the shoe to the foot and provides superior support without heel discomfort. Ultrasonic seams throughout the shoe provide just the right fit while form-fitting upper is breathable to let heat escape. The lightweight midsole also helps provide shock absorption without added bulk. It might have wearers feeling like the shoe is one of poetry in motion.
The Chrome Industries 415 Urban Work Boot promises to be waterproof while offering a “sneaker-like” fit. It is really a work boot in the sense that John Travolta was really an “Urban Cowboy,” which is to say it could be used for work but is really meant to be an everyday shoe for flat pedal cycling, skateboarding and just heading to work in wet, slushy late winter/early spring weather. It is a hybrid of a shoe and boot and is ideal for those urban adventures.
Nike has introduced its fifth generation of its Free Trainer line of shoes, which will be in stores later this month. The Nike Free Trainer 5.0 feature an intertwined upper to provide flex while at rest, and yet tighten up during movement to provide enhanced support. The company credits Chinese finger trap devices for this concept.The Free sole further provides a barefoot-like feel but with cushioning to help you go the distance. 
We know – according to the movie Goldfinger – that a laser can cast a small point on the surface of the moon or cut through gold and nearly a 007 agent. A laser is an intense beam of light. The Nike Vapor Laser Talon is an intense running shoe that features a revolutionary 3D printed plate that can help football athletes perform at their absolute best. The shoe is a featherweight 5.6 ounces that can help players maintain their drive stance longer and even accelerate faster in the first 10 yards. This first shoe to utilize 3D printing technology can’t cut through gold however, but it can help wearers get the most out of every step.
Giro has built a not so small empire with its line of helmets and shoes, and at Interbike last week the company unveiled the Empire, a new custom shoe developed specifically for Taylor Phinney to use in the 2012 Giro d’Italia and Olympic Games. 
We’ve seen a number of Nike shoes this year, but the Nike SB Challenge Court is aimed at two seemingly different types of athletes. As Nike shows in the video below it can appeal to both Gino Iannucci, Nike Skateboarding team rider, and tennis champ Jon McEnroe alike!