Sears has a new hardware goal, that’s hard bodies. The department store has spent time beefing up its fitness department, and it also supports the initiative with FitStudio, a website that provides fitness advice, exercises and a social media element to connect individuals with the same fitness goals.
Continue reading Sears Pushes Fitness Goals with Site, Merchandise
Mass retailer Sears has tried to redefine itself a few times. The store that is still probably best remembered for tires and its tasty popcorn, offered its “softer side” back in 1994. Now the company is following such retailers as Best Buy, showing that it can help customers get fit as well.
Sears has announced it is introducing its “Fitness Flagship” store-within-a-store at more than 35 sites across the country. These 6,000 sq. feet centers provide new fitness products and floor models. Is this the fitter side of Sears? Press Release after the jump