From Bicycle Retailer: Serotta lays off 40% of workforce, planning shutdown
Serotta has laid off 40 percent of its workforce and is planning to shut down production in the next two weeks, CEO Bill Watkins told BRAIN on Wednesday. Continue reading Weekend Reading List (08.03.2013): Serrota Off the Road, Be the Coach, Hawk and Games
If you’re going to be doing any running along a river bed don’t be caught without the Creek Bed Wolverine Multi-sport shoe. It can handle its fair share of mud and water as it features a quick dry breathable mesh upper and C3 footbed that can provide traction even in wet conditions. These shoes can channel water out while fresh air circulates back in.
Magellan has long been there to help you find your way, and now the company has announced its first smart running watch. The Echo utilizes smartphone fitness apps and takes these to their full potential by wirelessly connecting it to your wrist. You can view and control the fitness app but keep the phone tucked away.
With the watch you can get data including distance, pace and heart rate sent straight to the wrist and not have to worry about dropping the phone. Video after the jump
From Bicycle Retailer: LeMond Revolution sponsors Bike Pure team
LeMond Revolution is becoming a supplier and co-title sponsor of the Australia-based anti-doping organization Bike Pure and its road racing team. Continue reading Weekend Reading List (07.27.2013): Pure Cycling, Speed Thrills, Fat Breath, EVO-lution, ING Out
Nike has revealed its new Aeroloft apparel technology, which is designed to help keep runners warm without overheating. This will debut in the Aeroloft 800 vest, and will address the issue of movement-activated ventilation hat is aided by laser-cut, strategically placed perforations. Engineers at Nike reportedly also analyzed the side of the baffles as well as placement and the amount of fill used to ensure it handles the task at hand. Continue reading Nike Apparel Takes Flight
From Gizmodo: 100 Years of Tour de France Bikes Map the Evolution of Cycling
There are few professional sports as closely bound to technology as cycling. A bike isn’t just equipment, as skiis or a tennis racket might be—it’s a partner in a symbiotic relationship between the machine and athlete. And it’s remarkable to see how drastically certain parts of that machine have changed in the last century, while others have stayed largely the same. Continue reading Weekend Reading List (07.13.2013): Tour Tech, Run the Tour, Kinetic Chain, TT at the Tour
When out and about it is important to keep it real, and Strava announced this week that it is doing just that with its Real-Time Segments, which provider runners and cyclists live performance updates during their segment effort. This adds another layer of motivation to Strava Premium, where athletes can see exactly where they stack up on a certain segment the instant they complete it.
These instant segment times can be sent right to the phone, so instead of waiting until the activity is finished, runners and cyclists can see the results as they happen. Continue reading Strava Gets Real
From Runner’s World: The Body Shop: Band Aid
Use these six simple moves to help cure and prevent knee pain Continue reading Weekend Reading List (07.06.2013): Knee’d To Heal, Wear IT, AAA Bike Service
Adidas isn’t a company that sits on the wayside. It is one that is always in motion and with shoes like the Adidas Springblade runners will be too. These running shoes feature 16 downward-angled blades in the midsoles that react to your movement. These highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that provides spring-like motion under your feet. The Springblades will spring to life in August.
If you run like wild than perhaps the Adidas adipure Crazyquick is for you. This lightweight shoe features a textile upper with allover graphic print and synthetic overlays for added support. The shoes will grip the road thanks to the PUREMOTION midsole that mimics the natural stability of a bare foot, while a heel stabilizer will provide some cushioning. This shoes are for those who want to go for a short run or put in crazy miles.
This week we’ll celebrate the Fourth of July and that will mean picnics, barbeques and fireworks. There are also plenty of runs and rides around the country, so get out there and put in some miles. Below is just a partial list of events we heard about, and feel free to comment with more! Continue reading Run and Ride the Fourth
According to a new study from the Aarnus University of Denmark flat running shoes present no greater risk of injury even to those who pronate or supinate. The research suggests that novice runners should think about their overall training regime and consider old injuries instead.
This study tracked927 healthy runners – all who wore the same neutral running shoes – and found that 252 had sustained a running-related injury, while the risk regardless of pronation or supination, remained the same. The study did not however address whether supportive running shoes should be used following an injury.
[Via Gizmag: Flat running shoes fine for pronating novices, study finds]
From USA Today/AP: Lance Armstrong: ‘Impossible’ to win Tour de France without doping
The dirty past of the Tour de France came back Friday to haunt the 100th edition of cycling’s showcase race, with Lance Armstrong telling a newspaper he couldn’t have won without doping. Continue reading Weekend Reading List (06.29.2013): Lance Comes Clean (Again), Popular Cycling, Summer Food, Helmet History