While we won’t be surprised if this shows up in dance clubs, the Halo Belt is actually a pretty novel concept. It is an LED light system that is wearable around the waist or across the chest. It works by providing illumination through a thermoplastic polyurethane (TPU) fiber optic that creates a bright glowing wearable light.
The Halo Belt can be worn by cyclists, runners or even just people who go out for a walk on dark streets. It runs on just two CR2024 batteries and offers up to 20 consecutive hours of run time. The company is currently engaged in a Kickstarter campaign but also already succeeded in raising eight times its goal.
Thus we should the belts in red, blue, yellow and green in the not too distance future.
The Speed Squat Short from Lululemon offers a flexible stretch and a little bit of modesty in one short. The short has an inner layer, bicycle-style short that fits snugly to the mid-thigh. A second layer of a lighter material layers over that tight short for a little cover so you don’t feel exposed when you’re on your run, or hanging about afterwards. 
While the eyes of the world are on London and the Olympic Games, another world record was set for fitness. This time it wasn’t in the pool, on the velodrome or on the track – it was on the treadmill! Cybex International announced that Forest School in London set the farthest distance covered on one treadmill in 24 hours. The maker of premium exercise equipment provided two 750T treadmills for the challenge.
While Tyson Gay didn’t make the podium this weekend in London, he still has a chance to earn a medal on Friday’s 4×100 meter relay. And Tyson will likely turn heads with his patriotic adizero Prime SPs shoes that were personalized with an American flag-inspired design. They also feature the name Trinity, in honor of his daughter, embroidered on the tongue.
The minimal running shoe concept continues to take foot, and at the recent Outdoor Retail Show New Balance offered a look at its Minimus Hi-Rez, a running shoe that weighs just 4.3-ounces yet provides a reasonable amount of cushion and protection for the wearer.
When it comes to compression, it’s certainly not one-size-fits all. And the sizing also applies to men’s and women’s garments. Aspaeris makes women’s-specific compression wear, including the Pivot Shorts. The Pivot Short is actually two pairs of shorts bound together to provide the features women need to improve performance, speed recovery and prevent injuries. 
Mizuno, the makers of running shoes and clothing, is starting the Mezamashii Run Project, a community for runners that will provide a crowd sourcing element to the Japanese company’s product development. Runners can join to give feedback on designs for running shoes and clothing. 
This week Adidas unveiled its new natural running shoe collection, a first for the company, with the release of the adipure Motion for beginners to go anaturale, the adipure Gazelle for intermediate runners, and the adipure Adapt for advanced natural guns. The line of shoes is engineered to promote pure and natural movement to help runners safely and gradually improve their speed, strength and performance through minimalist running.
The barefoot running craze continues – and as some of our guest contributors have noted it is so easy as caveman did it. But for those just getting started it can be a little hard on the toes. Now the German company Starringer has a solution to ease into going barefoot. 
Sharks supposedly have rows of teeth, which allows them to take a serious bite into their prey. The Reebok Zigtech Shark can eat up the road much the same way. It features a traction segment on the sole that is inspired by shark teeth to give runners excellent traction and durability, while the 20-degree angles are designed to promote sheering and horizontal cushioning. The mesh upper, which is inspired by a shark gill, also offers synthetic overlays for breathable support.
The company that has made its business in helping people find their way is now looking at helping users find their way to better fitness. This week Magellan announced its new Magellan Active Website for fitness activity tracking. And to help users get there the company has released its new Switch and Switch Up crossover GPS watches.