Last year POC made a big impact with its revolutionary award-winning ski and snowboard helmets and more recently with its mountain bike helmets. This year the company is looking to get on the road with new cycling helmets, apparel and eyewear lines. While snow sports sales now account for 80 percent of POC’s business the company is looking to divide its business between cycling and snow sports – likely to be more of a year round business.
POC will debut its new product lines at this year’s Eurobike and Interbike trade shows.