We know Reebok for it fitness and running shoes, but at SHOT Show this week the company proved again that it can stand up to the most rugged terrain there is. The company looked to break ground this week with a new line of military style boots. The official Reebok licensee, Warson Brands, know for occupational and duty brands that include Rockport, Florsheim, and Iron Age, is showcasing the entire Reebok duty uniform line of footwear for men and women at the show, along with prototypes of new products in development .
“The Reebok brand is being well received in the military and tactical markets,” says Warson Brands CEO Jim Maritz. “As one of the top athletic and fitness brands in the world, Reebok is a strong brand for “athletes in uniform,” professionals who rely on footwear that is not only comfortable, but also suits their active performance oriented lifestyle.”
At SHOT Show the company is showing three lines of Reebok military boots, available now, including the Rapid Response RB series (left), which was proven in combat in both Iraq and Afghanistan.
The Rapid Response RB series features an aggressive mountain trail rubber outsole and is loaded with features such as removable athletic cushion insole, shock eliminator heel cushion, nylon mesh lining, and offers side zip and waterproof options. It is available colors: desert tan, black, and sage green.
The Reebok Dauntless Series (center), a new line of all terrain hot weather boots that are lightweight and flexible, and built on a TPU bruise plate for superior stability in rugged terrain, extra rebound with every step, and bruise protection on any surface. Side air and drain ports and AEGIS Shield™ anti-microbial lining ensure dry feet in both arid and wet conditions. Available colors: desert tan (8” & 6”), black (also available in waterproof and seamless construction, 8” & 6”), and sage green (8” only).
The Reebok Fusion Max Series (right) features Reebok’s TCTTotal Cushioning Technology – a full 1-1/2 inches of cushioning and impact resistance in the heel, and ½” in the forepart, five layers of cushioning and shock absorption for remarkable comfort. Available colors: desert tan and sage green. Made in the USA and Berry Amendment compliant.
We’ve seen inflatable shoes for basketball and other sports, but now Reebok has taken the technology to the rink with its pump 20K Ice Hockey Skates, which can be pumped up to provide the perfect fit. In addition these feature dual lacing zones, internal, heat-moldable memory foams and a carbon composite outsole. This better fit translates to better power transmission, which can enhance the stride.
Last summer Reebok introduced the striking 
Sharks supposedly have rows of teeth, which allows them to take a serious bite into their prey. The Reebok Zigtech Shark can eat up the road much the same way. It features a traction segment on the sole that is inspired by shark teeth to give runners excellent traction and durability, while the 20-degree angles are designed to promote sheering and horizontal cushioning. The mesh upper, which is inspired by a shark gill, also offers synthetic overlays for breathable support.
There is better health through technology, but what about better health through fashion? That’s the idea of Celliant, which prides itself on being the “Intel Inside of responsive textiles.” The company has actually been around for a decade, but has recently teamed up with major sportswear and fitness apparel companies including Reebok, Adidas and Saucony to create what is called “responsive fabric.”
