The makers of Guitar Hero are looking to do something very different. Kai and Charles Huang, the founders of RedOctane – the company that inspired a generation of gamers to rock out on plastic guitars – have announced a new venture to launch an interactive fitness company called Blue Goji.
The company’s mission is reportedly to transform the cardio exercise experience through immersive gameplay, track activity towards personal fitness goals, and create a social workout experience with friends. The Blue Goji platform combines innovative software and hardware with the portability and power of tablets and smartphones to make cardio exercise routines an entertaining and rewarding experience. We like what we’re hearing.
“Our goal is to help people lead healthier and more active lives by providing anyone across all fitness levels with a fun way to work out, one that is accessible and compelling to use,” said Kai Huang, Blue Goji co-founder and CEO. “With Blue Goji, we’re developing a platform to support a variety of entertainment content that enables people to immerse themselves in their workout routines for a more enjoyable and social experience.”
We’ll continue to watch for this new venture. If Blue Goji can do for fitness games what RedOctane did for music games than perhaps there is hope that games can truly get the world fit.