We know where we’ll be on the morning of September 19. We’ll be in Las Vegas at the Interbike Trade Show, and more specifically we’ll be at the Industry Breakfast, presented by Bikes Belong and NBDA. For this year’s inaugural industry breakfast John Burke, CEO of Trek Bicycle Corporation will be on hand to deliver the keynote address.
Burke’s keynote presentation is expected to address a clear plan to get the U.S. bicycle business from $6B to $10B a year by 2020, and what the industry needs to do to make it happen. He plans to describe the crucial role that the industry—retailers and suppliers–must play to create an effective movement that links bike businesses and consumers to shape a cycling-friendly future. This call-to-action presents the pathway to doubling the size of the U.S. bike industry and dramatically increasing IBD sales. Continue reading Trek CEO to Offer Keynote at Interbike
